UNNATI
Building Financial Independence for Rural Women
In India, despite the transformative Jan Dhan Yojana, financial inclusion still remains a challenge, especially in rural areas where women are disproportionately affected. According to the World Bank, about 77 per cent of Indian women have bank accounts but fewer actively use them for savings or financial transactions. NABARD further
explains, “As per the Findex 2021 report of World Bank, 32 percent of women have an inactive account, compared with 23 percent of men.
“Digital literacy is equally crucial, as only 24 per cent of rural women have access to smartphones, limiting their ability to participate fully in India’s rapidly digitising economy.
Project UNNATI aims to bridge these gaps by equipping rural women entrepreneurs with essential digital and financial literacy skills.
Through UNNATI, women gain the tools and knowledge needed to access formal banking, make secure digital transactions, and leverage online platforms to grow their businesses. These skills are vital in enhancing financial independence, as they open doors to formal financial services, such as loans and savings accounts, which are often inaccessible to rural women entrepreneurs.
With UNNATI’s support, women are empowered to make informed financial decisions, contributing to family incomes, fostering community resilience, and strengthening rural economies.
With digital and financial literacy at its core, UNNATI empowers rural women entrepreneurs to access formal banking, embrace digital platforms, and grow their businesses, promoting financial independence and community resilience.
Join us in supporting Project UNNATI and empowering women to achieve lasting financial independence for a more prosperous rural India.
