Corporate social responsibility (CSR) in India has evolved significantly, with mandatory guidelines urging organizations to allocate 2 per cent of profits toward social initiatives. Despite this, recent data reveals that approximately 40 per cent of eligible companies struggle to fully meet these CSR targets, often lacking direct employee engagement, which can limit the overall impact.
Project KARMA bridges this gap by integrating Individual Social Responsibility (ISR) into the corporate culture, empowering employees to actively contribute to community-driven CSR activities.
While only 40 per cent of employees across Indian organizations engage meaningfully in CSR activities, KARMA offers a unique approach that boosts employee morale and strengthens commitment.
Organizations that integrate ISR see up to 20 per cent higher employee retention rates, as purpose-driven individuals are more likely to remain long-term. This hands- on involvement builds a values-driven workforce that positively impacts both community and company culture.
Project KARMA also helps companies elevate their brand reputation through visible ISR-backed initiatives, fostering trust among clients and stakeholders. By aligning CSR goals with measurable key performance indicators (KPIs), companies can achieve greater social impact while strengthening employee loyalty and corporate values.
Project KARMA integrates Individual Social Responsibility (ISR) into corporate culture, allowing employees to make a real difference through community-driven CSR activities. This unique approach boosts morale, strengthens CSR performance, and promotes a values-driven workforce.
Join us in supporting Project KARMA and creating a workforce empowered to make a meaningful difference.