KARMA: ISR to CSR
KARMA: IST to CSR (Knowledge | Action | Responsibility | Motivation | Accountability) is SAMVAW’s proprietary initiative.Corporate social responsibility (CSR) in India has evolved significantly, with mandatory guidelines urging organizations to allocate 2 per cent of profits toward social initiatives. Despite this, recent data reveals that approximately 40 per cent of eligible companies struggle to fully meet these CSR targets, often lacking direct employee engagement, which can limit the overall impact.
Project KARMA bridges this gap by integrating Individual Social Responsibility (ISR) into the corporate culture, empowering employees to actively contribute to community-driven CSR activities.
While only 40 per cent of employees across Indian organizations engage meaningfully in CSR activities, KARMA offers a unique approach that boosts employee morale and strengthens commitment.
Organizations that integrate ISR see up to 20 per cent higher employee retention rates, as purpose-driven individuals are more likely to remain long-term. This hands- on involvement builds a values-driven workforce that positively impacts both community and company culture.
Project KARMA also helps companies elevate their brand reputation through visible ISR-backed initiatives, fostering trust among clients and stakeholders. By aligning CSR goals with measurable key performance indicators (KPIs), companies can achieve greater social impact while strengthening employee loyalty and corporate values.
Project KARMA integrates Individual Social Responsibility (ISR) into corporate culture, allowing employees to make a real difference through community-driven CSR activities. This unique approach boosts morale, strengthens CSR performance, and promotes a values-driven workforce.
Join us in supporting Project KARMA and creating a workforce empowered to make a meaningful difference.
KARMA: ISR to CSR transforms Individual Social Responsibility (ISR) into impactful Corporate Social Responsibility (CSR) by fostering a culture of active employee engagement in community-driven initiatives.
Through KARMA, we design initiatives that align CSR objectives with the United Nations Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) principles. These activities promote holistic growth, from boosting employee morale and retention to fostering meaningful change in underserved communities.
By supporting KARMA, you amplify corporate CSR efforts, enhance employee satisfaction, and make a measurable impact on society. Your contribution helps empower employees to bridge the gap between corporate goals and grassroots impact, creating a workforce driven by purpose and accountability.
Join us in transforming ISR into a powerful catalyst for social progress. Together, we can drive sustainability, equality, and prosperity, creating a more inclusive and resilient future for all.
